Celtra announced a partnership with Jumptap, the leader in targeted mobile advertising. The arrangement will enable Celtra to integrate their solutions within mobile ad buys initiated via the Jumptap Network. As part of Jumptap’s Rich Media offering, their clients will now have free access to Celtra’s AdCreator Platform, which allows rapid and cost efficient ad creation. This cross platform integration will provide advertisers with an easier solution to more advanced rich media ad formats and features.

“Rich media is becoming an integral part of mobile ad campaigns as consumers embrace smartphones and tablet devices,” said Paran Johar, CMO of Jumptap. “Celtra’s innovative technology and unique self-service approach will make it easier for advertisers to create and monetize consumer engagement.”
Celtra provides a self-service platform that allows agencies and publishers to create, traffic, optimize, and track rich media ads across iPad, iPhone, Android, and Blackberry devices. The company has demonstrated innovation in the rich media ad market by allowing a single ad unit to be optimized across different mobile devices both in-app and mobile web. This partnership allows advertisers to benefit by combining rich media capabilities with the targeting and reach of Jumptap while allowing Jumptap’s agency partners to create rich media campaigns on their own using Celtra’s self-service AdCreator platform.

“We are very excited about extending the reach for ad formats to Jumptap’s ad network,” said Mihael Mikek, CEO of Celtra. “We believe this partnership will allow advertisers, agencies, and publishers to test and leverage more engaging, better performing and more importantly dynamically assembled and optimized ads. “
Celtra’s rich media ad formats are optimized in the Jumptap network so they can be targeted and optimized for both in-app and mobile web campaigns. Jumptap advertisers will benefit by the high performing Celtra ads, integrated A/B testing, and post click engagement analytics.

You can learn more about Celtra on their website where sample ad campaigns can be viewed also.